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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play The System

Parametic Approaches in Graphic Design

Heike Grebin (Ed.)

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Play the System explores how graphic design thrives within rules, parameters, and algorithms. Today’s designers don’t just create results—they design processes. Sometimes they code them, sometimes they build them in collaboration with developers, but always they create systems where form unfolds dynamically.

The book brings together voices of Luna Maurer, Anja Groten, Frieder Nake, Tom Bieling, Edmund Weitz, and Andreas Trogisch to address fundamental questions: How do systems encourage—or restrict—creativity? How do tools influence aesthetic decisions?

And how can design respond to the structures of society itself? Selected examples show how simple rule sets can evolve into complex, parameter-driven design processes.

The tension between structure and variation has shaped design for centuries—from medieval page layouts to today’s dynamic systems.

A richly illustrated archive—ranging from books and animated posters to self-programmed machines and responsive graphics—demonstrates how rules generate diversity.

Yet this archive is more than printed matter: It is the website www.play-the-system.xyz translated into paper form. Both reader and resource, Play the System is a compendium of discourse, pedagogy, and practice—an invitation to explore and experiment.

Editor Heike Grebin
Assistance Katharina Wanke
Design Finn Reduhn, Lukas Siemoneit, Andreas Trogisch
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Volume 320 pages
Format 16.4 cm × 24 cm
Price 37 €
ISBN 978-3-948440-97-8
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Publisher Slanted Publishers