Play the System

Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Call Me #3

e6 / Call Me #3

Hope You Like It. On Tour

e18 / Hope You Like It. On Tour

The F*Room

e35 / The F*Room

Creative Blocks and Teamworking

e13 / Creative Blocks and Teamworking

Style System Media

e31 / Style System Media

Style System Methods

e32 / Style System Methods

System Meets Utopia

e33 / System Meets Utopia

On the Trail of Humboldt. SUB

e23 / On the Trail of Humboldt. SUB

Annoying on Trip

e2 / Annoying on Trip

Posters in Berlin

e26 / Posters in Berlin

Call Me #5

e8 / Call Me #5

On the Trail of Humboldt. DHM

e22 / On the Trail of Humboldt. DHM

Type Out Loud 2.0

e39 / Type Out Loud 2.0

A Paradise of a City!

e3 / A Paradise of a City!

Dis[Play] the System

e14 / Dis[Play] the System

Dis[play] the System. On Screen

e15 / Dis[play] the System. On Screen

Group Pictures in Berlin

e16 / Group Pictures in Berlin

e19 / Mix&Clash

Collaboration in Berlin

e12 / Collaboration in Berlin

The F*World

e36 / The F*World

Other Books and Code

e24 / Other Books and Code

Normal

e21 / Normal

Call Me #8

e11 / Call Me #8

Call Me #7

e10 / Call Me #7

Under Construction

e40 / Under Construction

Call Me #2

e5 / Call Me #2

Call Me #4

e7 / Call Me #4

Rundgang. Visual System

e29 / Rundgang. Visual System

Hope You Like It!

e17 / Hope You Like It!

Rage=

e27 / Rage=

Talk with Alex Jordan

e34 / Talk with Alex Jordan

Reeperbahnfestival

e28 / Reeperbahnfestival

The Same Procedure

e37 / The Same Procedure

Studio Visits in Arnheim

e30 / Studio Visits in Arnheim

Call Me #1

e4 / Call Me #1

Call Me #6

e9 / Call Me #6

Moving Poster

e20 / Moving Poster

Politics in Motion

e25 / Politics in Motion

Annoying, Too Loud, Too Messy

e1 / Annoying, Too Loud, Too Messy

Type Out Loud 1.0

e38 / Type Out Loud 1.0