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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

Dis[Play] the System

e / Dis[Play] the System

Other Books and Code

e / Other Books and Code

Creative Blocks and Teamworking

e / Creative Blocks and Teamworking

Hope You Like It!

e / Hope You Like It!

Rage=

e / Rage=

Call Me #6

e / Call Me #6

Studiovisits in Arnheim

e / Studiovisits in Arnheim

Under Construction

e / Under Construction

Annoying, Too Loud, Too Messy

e / Annoying, Too Loud, Too Messy

A Paradise of a City!

e / A Paradise of a City!

Type Out Loud 2.0

e / Type Out Loud 2.0

Rundgang. Visual System

e / Rundgang. Visual System

Call Me #3

e / Call Me #3

Politics in Motion

e / Politics in Motion

Call Me #8

e / Call Me #8

Normal

e / Normal

On the Trail of Humboldt. DHM

e / On the Trail of Humboldt. DHM

On the Trail of Humboldt. SUB

e / On the Trail of Humboldt. SUB

Type Out Loud 1.0

e / Type Out Loud 1.0

Talk with Alex Jordan

e / Talk with Alex Jordan

System Meets Utopia

e / System Meets Utopia

Call Me #5

e / Call Me #5

Posters in Berlin

e / Posters in Berlin

Annoying on Trip

e / Annoying on Trip

Style System Methods

e / Style System Methods

Style System Media

e / Style System Media

The F*Room

e / The F*Room

Call Me #1

e / Call Me #1

Mix&Clash

e / Mix&Clash

Group Pictures in Berlin

e / Group Pictures in Berlin

Moving Poster

e / Moving Poster

Call Me #4

e / Call Me #4

Call Me #7

e / Call Me #7

Collaboration in Berlin

e / Collaboration in Berlin

Call Me #2

e / Call Me #2

Dis[play] the System. On Screen

e / Dis[play] the System. On Screen

The F*World

e / The F*World

Hope you like it. On Tour

e / Hope you like it. On Tour

Reeperbahnfestival

e / Reeperbahnfestival

The Same Procedure

e / The Same Procedure