Play the System

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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.
Mode + Grafik

p16 / Fashion + Graphics

 ExPo. Experiment + Position

p8 / ExPo. Experiment + Position

 Typografie Basis: Other Books and So

p33 / Typography Basics: Other Books and So

 Ordnung des Wissens

p22 / Order of Knowledge

 Humboldt-Kosmos

p13 / Humboldt Cosmos

 Wut=

p35 / Rage=

 Nicht Jetzt! Magazin

p19 / Not Now! Magazine

 Behörde für Design

p5 / Agency for Design

 Stil System Methoden 1.0

p28 / Style System Methods 1.0

 [Re]Play the System

p25 / [Re]Play the System

 I Am a Museum of No Particular Type

p14 / I Am a Museum of No Particular Type

 Type Out Loud 1.0

p31 / Type Out Loud 1.0

 Abschlussarbeiten

p0 / Graduation Projects

 Gruppenbild

p11 / Group Picture

 Moving Poster

p18 / Moving Poster

 Rundgang. Erscheinungsbild

p26 / Annual Exhibition. Visual Identity

 Call Me

p6 / Call Me

 Typografie Basis: Streit der Moderne

p34 / Typography Basics: Conflict of Modernity

 Stil System Medien

p27 / Style System Media

 archipel.mov

p3 / archipel.mov

 Politics in Motion

p24 / Politics in Motion

 From Grid to Groove

p10 / From Grid to Groove

 KiSS. Kinetics in Sound and Space

p9 / KiSS. Kinetics in Sound and Space

 On Becoming a Filter

p21 / On Becoming a Filter

 Move the System

p17 / Move the System

 Annoying, Too Loud, Too Messy

p1 / Annoying, Too Loud, Too Messy

 Annoying—Toolkit

p2 / Annoying—Toolkit

 Stilvorlagen. Eine Vortragsreihe zur Design und Gesellschaft

p30 / Stilvorlagen. A Lecture Series on Design and Society

 Type Out Loud 2.0

p32 / Type Out Loud 2.0

 Listen to the Choir

p15 / Listen to the Choir

 [Dis]Play the System

p7 / [Dis]Play the System

 Hope You Like It!

p12 / Hope You Like It!

 Stil System Methoden 2.0

p29 / Style System Methods 2.0

 Other Books and Code

p23 / Other Books and Code

 Baroque Revisited

p4 / Baroque Revisited

 No Human Is an Island

p20 / No Human Is an Island