Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Courses /

c11 Graduation Projects

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The final theses (diploma, bachelor’s, master’s) of the following students are presented here:

Ricardo Bachmann, Gina Bartzok, Silva Baum, Lukas Besenfelder, Julia Biedasiek, Milena Bolland, Derya Borteçen, Stefano Dealessandri, Robin Detterbeck, Hanna Diercks, Marie Dommenget, Carolin Eberhardt, Nele Ewert, Frederik Engelbrecht, Paul Eslage, Deborah Flierl, Julian Hahn, Isabell Henninger, Saskia Hess, Nils Hölscher, Aimie Kaul, Luisa Kiendl, Sarah Klingenberg, Vanessa Köwing, Jana Konrad, Lucas Kramer, Julija Krunic, Leonie Langer, Lisa Lenkersdorf, Leon Ley, Julia Liese, Christoph Lohse, Janina Luckow, Michelle Maicher, Eva Mitschke, Ulla Oberdörffer, Mona Osterkamp, Pia Osterloh, Alica Pfister, Linda Rammes, Finn Reduhn, Paul Rutrecht, Timo Rychert, Annelen Sachse, Claudia Scheer, Lilli Scheuerlein, Rebecca Schmidtke, Julia Schröder, Melanie Schwarz, Stefanie Spark, Lea Sievertsen, Rebecca Söhlke, Alina Stegemann, Lorin Strohm, Stefan Troschka, Carmen Vierbacher, Alexandra Vögtle, Simon Wahlers, Anna Wank, Katharina Wanke, Diep Nguyen Wegener, Lea Wellern, Janka Wiesenberg.