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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Feminist thinking and action in design is not only about making feminist positions visible, but also advancing our ownprofessional emancipation as designers. In order to develop our skills, it is important to understand the tools that areavailable and to be able to use them appropriately. But what are these tools? Are they the ever-increasing number of software packages? Cutter, glue, pen, and brush? Or specific conceptual design methods? To navigate this broad spectrum, learning about the roots of these tools can be particularly instructive for young designers.
In the course Annoying—Toolkit, we focus on the exhibition The F*Word at the Museum für Kunst und Gewerbe Hamburg (2023), with its extraordinary wealth of works by various designers. Combining lab-based practical work, design and theory, the students take advantage of the unique opportunity to directly connect selected works by contemporary designers with historical positions and to examine the corresponding design processes, exploring and experimentally appropriating the interplay of aesthetics, technology, and design methods.