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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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c8 ExPo. Experiment + Position

“To design is also to take a stand.” A wise saying—but how can we take that stand? How can we design (more) consciously? Is it possible to methodically develop aesthetic and ethical positions?  
In the course ExPo. Experiment + Position, selected design methods from the 1960s (the beginning of the systematization of design) through the post-modern period of the 1970s (which questioned systematization) and up to the present day were selected and tested for their functionality in student projects.   
The “morphological box” (Fritz Zwicky), the “flexible grid” (Karl Gerstner), mathematically based design strategies (Frieder Nake, Richard Paul Lohse, Olipou, Moniker), and deconstructive works such as those by April Greiman and Anja Kaiser inspired both the method and content of the design processes. Through the combination of practical laboratory work, design and theory, the students were able to develop independent conceptual and design approaches in three series of experiments (sessions) based on their preliminary investigations. Each session began with a workshop and ended after just four weeks with a project—a synthesis of research, brainstorming, and creative realization.
Philosophical and design theory texts by Buckminster Fuller, Cage, Derrida, Poynor, Mareis, and others accompanied the participants as they considered whether, as Claudia Mareis claims, an independent body of knowledge can also emerge in a design process. The diverse results of the various design collectives, which wereformed anew for each session, were presented in a comprehensive report.