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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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c12 Group Picture

Who are we? What do we do? What do we care about? We are constantly producing data that answers these questions. As designers, we are mediators; we make information and facts visible and understandable by structuring them and translating them into other visual, auditory, or tactile forms. In this course, the students wanted to make data emotionally tangible and thus create a basis for self-reflection and empathy.
The hypothesis: Data is (seemingly) objective and, as precise measurements, completely devoid of emotion. It is only when a degree of imprecision or vagueness is present that a personal relationship—a narrative—emerges. And it is through this narrative that a transfer of knowledge takes place.   
The research: The students explored the relationship between data and design on a field trip and in several workshops: Data Journalism (Jan Schwochow), Visual Systems (Martin Lorenz), Artistic Interventions (Turbo Pascal), and Aspects of Power Politics (Nicolas Bourquin and Sven Ehrmann). These experiences guided them in the development of the project.   
The approach: The script-oriented implementation influenced the projects to a far greater degree than expected. The software offers intuitive design possibilities while at the same time limiting the user’s own design capabilities, resulting in a situation that is as paradoxical as it is challenging.