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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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c15 I Am a Museum of No Particular Type

Websites possess a duality; they are both subject and object, and their creators are both author and architect. This holds great potential for a self-reflective loop: when we invest energy in a website, it can in turn help us to shape our own identity. It becomes a tool with which we can determine our own narrative—far from algorithms and performance. How can the process of creating and maintaining a website contribute to who you are, what you do, and what you want to do?
To explore this question, the students turn to an activity that has always been practiced in human societies: collecting. To connect collecting and defining their own narrative on the web, students become museums themselves, engaging with themselves, their identity, and the things that define them. Museums collect and communicate—an inward and outward dynamic that they appropriate through their website.