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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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c17 Listen to the Choir

“Remember how easy it is to write a version of history—a kind of fiction—that reproduces someone’s blind spots, and then, through repetition, becomes fact. Remember how easy it is to listen to the singular voices, the simple stories–one woman’s voice. […] Remember how easy it is to not hear the words of choirs and masses, because they speak over and through each other. Annoying, too loud, too messy.” (Sara Kaaman, 2020)
Stories of mostly male ‘geniuses,’ alone in their quiet little rooms creating great works, shape our design canon and our idea of how design is created. However, the reality is much more complex and difficult to tell and portray. The students on this course explore alternative historical and contemporary design histories, uncovering a polyphonic chorus of networks, collectives, and individuals. Their research results in critical publications with a feminist-intersectional perspective on forms of representation, gender roles, and working environments.