It seems almost miraculous, and yet also so obvious: the poster is coming to life! The poster has had its heyday as the pinnacle of graphic design—at least in Germany’s public spaces. Only in Switzerland does its status seem unassailable. Perhaps this is why Swiss designers such as Felix Pfäffli and Josh Schaub are leading the charge to develop the poster in the digital space. Although the moving poster is inspired by film, it clearly stands in the tradition of classic graphic design. When designing animated posters, the composition of surface, color, font, and image plays an essential role. But finally, the dynamic forces of design can be unleashed! To develop animated posters, we must first familiarize ourselves with the basics of poster design. Step by step, we expand the design space, exploring the dynamic properties of key design elements in analog exercises in order to consciously incorporate them into the digital design process.