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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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c20 No Human Is an Island

The pandemic brought social life to a virtual standstill, especially in fields defined by togetherness. When the semester’s classes finally took place in person again, the students explored processes of collaboration from multiple perspectives. As designers, we face a dual role: we depend on collective work, yet we also strive to stand out as individuals through our style and quality. How do we rise to this challenge? How do we communicate and collaborate? How do technologies and digital platforms shape the way we work together? And how do people from different disciplines and interest groups cooperate? Are there shared rules, transferable practices—even a graphic aesthetic of collaboration?
The students visit design studios in Hamburg, Berlin, and Arnhem, talking to designers about their collaborative methods. They discuss scientific and philosophical positions and strengthen their own group dynamics through workshops. The research process is analytical yet playful—spontaneous ideas take form, leading to a range of projects that explore collaboration in both narrow and broader senses. The design work is accompanied by a laboratory course.