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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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c22 On Becoming a Filter

“It used to be that when you communicated with someone, the person you were communicating with was as important as the information. Now, on the internet, the person isn’t important at all.” (Lawrence Krauss)
The internet is full of information—which is not necessarily a bad thing. But information is not knowledge; we cannot rely on its accuracy. In the course On Becoming a Filter, students explore the depths of the web—places where it is easy to lose oneself down the rabbit hole. As a group, they utilize their collective ability to gather, process, and shape knowledge—and then publish it online. This requires them to find strategies for dealing with the flood of data and misinformation.
Krauss argues that we must become our own filters, determining accuracy and relevance ourselves since the internetdoes not. But how do we do that? Perhaps by positioning ourselves—our experiences, interests, and perspectives—between the information and its (in)accuracy. This does not mean abandoning critical thinking; rather, it invites a contextual, experience-based approach, where even incidental knowledge gains meaning.
After all, today anyone can build a website.