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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System / Courses /

c30 Style System Methods 2.0

Aesthetic positions and parametric design: Creative minds have always been inspired by technological inventions and the desire to make the world a little better and more understandable. Artists and designers have always used systematic design rules to develop new ideas. But how do automated design processes affect the ideas that provide the inspiration? The philosophical and design-theoretical perspectives of John Cage, Buckminster Fuller, Oulipo, Karl Gerstner, Studio Moniker, Benjamin Bratton, and others are discussed and translated into free design experiments–accompanied by a laboratory course.