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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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c31 Type Out Loud 1.0

Manifestos aim to inspire a movement—and we set these manifestos in motion! No Dadaist spectacle back then orimportant design studio today could exist without a manifesto. Short and loud or long and literary, the manifesto was—and still is—the ideal text format for publishing sharp questions and assertions. Manifestos always have their finger on the pulse in terms of content: they aim to shake things up, get people involved, draw them in. But it is surprisingly rare that they break free from the conventions of linear, readable texts.

This is an opportunity to give manifestos the aesthetic radicalism they deserve. It is often in the context of manifestos that provocative designs emerge—as visual codes of ideas. Selected manifestos such as those of Metahaven, Experimental Jetset, Ken Garland, or Marinetti provide important inspiration in terms of content and design—as, of course, do recent experiments with kinetic typography and moving posters. By combining design, theory, and lab-based practical work, we create our own kinetic manifestos.