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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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c32 Type Out Loud 2.0

“Everything is in motion. There is no such thing as standing still [...] Stop setting up ‘values’ that are bound to collapse.” (Jean Tinguely, from For Static, 1959)
No artistic spectacle back then, no critical-emancipatory debate today without a manifesto! The manifesto has always been the perfect format for publishing sharp questions, bold declarations, or provocative claims. It always has the finger on the pulse of its time—polarizing, awakening, inspiring, or enticing—and acts as a seismograph for current social tensions and dynamics.
Its language may be short and loud or long and literary, but it is always powerful. And yet, most manifestos rarely break free from the conventions of linear, readable text—or typographic restraint. This is an opportunity to give them the visual radicality they deserve.
This course explores designers and artists who take cultural and political stances. Manifestos and theses by Tinguely, Metahaven, Experimental Jetset, Ken Garland, Moniker, or Anja Kaiser provide both conceptual and formal inspiration.
By combining lab-based practical work, design, and theory the students trace the rebellious poles of design, allow themselves to be inspired by the performative energy of manifestos, and decode their provocative aesthetics to develop new methods of expression.
A poster can become a performance. Typography can shout, stutter, or dance. The aim is to experiment—and produce as a result typographic posters that awaken, engage, and entice by setting them in motion.