Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p10 100th of a Second

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Event data is linked to a visual interpretation of a particular piece of music. In addition to the technical implementation, the challenge was to make the system as flexible as necessary while keeping the recognition value as high as possible. The information was read from a table using basil.js and positioned in InDesign. A p5.js converter was used to convert the MP3 data of the songs into JSON files, and the volume was recorded every 100th of a second. The event data is arranged in a frame, and the graph is a visualization of the most popular song by each artist. The louder a part of the song, the larger the individual shape. A unique poster is created for each event.