Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p16 Access to Books

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The Access to books project focuses on the accessibility of books. On the one hand, it is about endeavouring to make books available to readers as easily and inexpensively as possible, and, on the other hand, about understanding websites as a tool that enables precisely this access.
The collection of texts also deals with this topic in a broader sense. There are texts on the historical development of the accessibility of books, forms of discrimination in books, desktop publishing and DIY, and digitality and coding as a tool.
On the Access to books website, users can actively compile a selection of texts to be printed. They can (and must) consciously decide which voices are given a stage. There is also the option to write a comment after each paragraph. This allows you to add comments and notes directly in the text.
The colors can also be adjusted on the website and in print. The brochure is double-sided on A4 so that it can be printed out conveniently and inexpensively at home.