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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p21 All Space

Is there room for everyone? Is there space for no one? We take it, we build, we demolish, we rebuild, we repurpose. Whether for ourselves or for others. We create our own island in the midst of the flow of what was previously considered finished. We unfold and create a new kind of life, always in dialogue with what has been and what will be. The All space has enough space and room for development for everyone, and thus for a new, self-determined way of living.

There is a lot of space in our modern and sprawling cities that still remains unused and harbors a lot of potential to be used creatively by people in order to create small islands, both artistically and politically. These islands can exist among us and are free for all people.