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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p24 Analog Digital

The students' research begins with the interface between the analog and the digital. Inspired by the work of Paula Troxler, Rebecca Stephany, and the zines in the F*Word exhibition at MK&G, they chose the scanner as the tool to investigate. They want to use this easily accessible reproduction tool for a different purpose, to abstract objects, to deconstruct writing, and to welcome glitches and coincidences. They look at the history of zines and come across punk fanzines by influential feminist bands such as Riot Grrrls and Bikini Kill. After a workshop and further experimentation with different scanning methods, they continue to play with the resulting material in the digital realm.