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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p27 And a Reader

"Reading may stop the moment you have understood the entire structure of the book.” (Ulises Carrión, 1975)

In the And a reader project, the concept of an overview is examined from several perspectives and negotiated in terms of design. While the website makes it possible to view and read several levels of content simultaneously, the printed collection has a linear structure. Both media contain the same content. The viewer decides for themselves how far they want to go in both the space of the book and the space of the Internet. At what point do we feel we have seen enough? When have we seen everything we can see? Does that even have to be the goal?
In his project, different levels of content linked to specific text passages—such as sub-chapters, notes, or bibliography—can be displayed simultaneously around the reading text. This relieves the reader of the task of manually linking the content in advance. No scrolling, no post-its. Potentially efficient.
The print version of the website follows the design concept of a book. There is an introduction, a table of contents, and consecutive text sections. Only the design refers to the simultaneity of things in some places. Headings border closely on continuous texts, sometimes overlapping them; the continuous text pushes itself in front of the heading. An affront to the text hierarchy. A struggle for legibility.