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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p286 Poor Rich

Whether it's Bezos or Musk, newspaper publishers or arms manufacturers: rich individuals and corporations do not have to justify the machinations with which they have built up their fortunes. On the contrary, they are respected and celebrated as role models. They embody a hypocritical neoliberal ideology that claims that work performance determines where people stand in society. But wealth can only exist through poverty. The small portion of the world's population that lives solely off its possessions builds up those possessions at the expense of the working population. We generate the surplus value that they appropriate—we generate it in their factories, their homes, their supermarkets, their agencies. The wealthy, the rich, the bigwigs, do not act out of malice; they simply represent their class interests. The logical consequence of this is ever-increasing wealth alongside ever-increasing poverty and a completely hollowed-out democracy.

Only in a classless society, in which property is democratized, can a good life be guaranteed for all.

“The rich man and the poor man stood there and looked at each other. Then the poor man said pale: If I were not poor, you would not be rich.”—Bertolt Brecht 1

  1. Brecht, Bertholt. Hauspostille. Berlin: Propyläen Verlag, 1927