Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p39 Aura

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Aura generates and visualizes emotive graphics based on current weather data. Four different types of weather data are retrieved from an up-to-date weather database: temperature, humidity, wind speed and clouds. These are assigned objects that become smaller and smaller depending on the weather data. Their multiplication creates new colors and impressions, with the aim of conveying the aura of the current weather. The graphics are inspired by the American painter Mark Rothko. Known for his abstract expressionism, Rothko paved the way for color field painting. The term ‘aura’ refers to a study of the emotional visualization of weather data.