Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p329 Stay in Motion

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“Everything moves, there is no such thing as standing still,” claims the artist Jean Tinguely in his 1959 manifesto For Statics. This statement is an invitation to embrace the course of things and keep up with the movement of the cosmos. Our lives are increasingly characterized by speed due to the influence of media and technology. For designers, this means reacting to these developments and incorporating them into their design processes. How important is it to reside in the moment in order to become aware of the details and circumstances as designers, to scrutinize them, and to actively help shape and reshape them? How do we set and influence parameters to create an exciting moment? What role is played by spatial disturbance, the feeling of experiencing time, or the immersion in other perspectives?