Do you collect points? No?! And why not? Don't you want to take advantage of the great rewards, benefits, and discounts? Don't you want to be collected and stored? Sold for advertising or used for analysis? How much personal information would you give up for a discount? Have you ever wondered if the value of your points is appropriate for the information you provide?

The website Bonus(punkt)de addresses this question. Over the course of a month, the shopping habits of various consumers were studied and analyzed using various websites, articles, and other sources to see what insights could be gleaned from shopping frequency, shopping times, or product selection. The result: the more extensive or private the data set, the more valuable it is to the company analyzing it. The larger and more diverse the target groups, the more information can be extracted from the data. The longer the time period under consideration, the more can be determined about liquidity, tastes, and virtually the entire personality—you become a transparent person. In addition to the general discount campaign, individual advertising can be used for customer retention, targeted products can be added to the portfolio, and the data can also be used to make money in the market. Get inspired and think about whether you really want to make your next purchase via payback points.