Play the System
Information Close

/

is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

DE
EN

Press F to search

Play the System Projects /

p77 Cash Rules Everything Around Me

DE
EN

With his project Cash rules everything around me, the student aims to humorously depict the omnipresent power of money and the reality it shapes. The title of his work comes from the song Cream by the group Wu-Tang Clan, whose chorus runs through the series. The underlying maxim of this economic system and the democracy and society that have emerged from it is profit maximization; houses are not built so that people can live in them, they are built to generate profits. Weapons are not built for peace missions or to defend so-called Western values; they are built to enforce profit interests. This bourgeois democracy is the administration of this: we are allowed to decide which faction of capital governs us, and our co-determination ends where the property of the ruling class begins; capitalism will not allow itself to be voted out. It is not enough to be against homelessness, for peace negotiations, or for more democracy. Julian Ebel wants a classless society, a total break with capitalism and its bourgeois democracy, for a society in which all people can live well. Peace, future, socialism!