Marshall McLuhan is regarded as the founder of modern media studies. He made almost prophetic predictions about today's media environment and its effects. The starting point of this work is a fictional interview in the American magazine 'Wired’ from 1996, 16 years after McLuhan's death.1 In it, Gary Wolf asks McLuhan about his views on our digital present. The design of the pamphlets moves between necromancy and the media world, with a sombre black for the covers and, in keeping with the aesthetics of the digital world, a monospaced font (reference: coding) and the blue highlight color (reference: hyperlinks). The booklet is made up of five A3 sheets nested inside each other and held together with an elastic band. In order to read the entire interview, the reader must engage with the publication form and make their own connections.
- Gary Wolf. Channeling McLuhan. Wired: 1996 ↩