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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p88 Concepting Chaos

For most of her life, Amalia Gärtner considered herself a person who did not enjoy reading (at all). However, it is fascinating to her to think about the ways a text can be presented. Naturally, she is more drawn to chaotic and thrilling layouts. That’s why she decided to do some research on typography theory about chaos and order. Pretty fast, she found that if typography is too artsy, the actual content can't be delivered. Hence, she set the following goal for this project: It should be manageable to read but also have the compelling look of chaos. She experimented and tried to find a system, but nothing looked satisfying.

One day, she tried to layout some paragraphs with CSS Grid and accidentally did something that made it look good. And she thought to herself: Is this what chaos is? Something you don’t do intentionally? So she learned her lesson: You can’t control chaos. You need to embrace it. But chaos doesn’t appear out of nothing; you need to start it somehow.

Amalia used HTML, CSS, and Paged.js as my tools, and she wanted to demonstrate the capabilities they have to offer. The website also contains pictures that pop up through the hover effect. However, you can only look at one picture at a time. If you want to see all the pictures, it’s necessary to print out the website. This effect derives from the idea that it is easy to stay online while consuming content. On websites, you can use hyperlinks or different tabs to look up a picture if you need it. In contrast to that, a book is not flexible; it’s limited to itself as soon as it’s printed. In consequence, if one must choose between a website and a book, naturally, a website would be the more valuable option.