Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p354 Thank You Paul

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A tribute to one of the most popular typefaces Futura and its designer Paul Renner, based on his book The Art of Typography. The student felt the need to thank Renner for his theoretical and practical work. In the design, he deliberately avoided the mathematical decomposition of Futura to visualize the pleasure he gets from working with it. In the creative profession, almost nothing works without a counterpart. Whether it's the somewhat outdated idea of a muse or the familiar ping-pong game of brainstorming, it's always about creative interpretation with the environment. Ideas are passed around, stolen, and modified until something new emerges. In the context of manifestos, this animation can also be understood as the making and breaking of design rules.