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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p359 The Building

Authors

Janina Luckow Stefan Troschka

Year

2012

Course

Abschlussarbeiten

Supervision

Design Disciplines

[Motion Design] [Spacial Design] [Sound Design] [Time-related Media]

Mediums

[Hybrid] [Installation]

Subjects

[Literature]

Persons

[Franz Kafka]

The building is an audio-visual installation created in collaboration with students from the Communication Design course and the Master's program in Sound Vision at HAW Hamburg in the winter semester 2012/13. Based on the story of the same name by Franz Kafka, the installation combines typography, animation, and sound design and uses 360° projections and 3D audio technology to create a walk-in media space. Collaboration and support: Stefan Troschka, Niklas Söder, Efrén Parra (design), Iwer Petersen, Janina Schlichte, Axel Groot, Indra Schreiber, Hanjo Müller (technology), Prof. Thomas Görne, and Asmus Tietchens (advice).