Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p357 The Bible. On Women

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The Christian Bible is not only the most printed, most translated, and most widely distributed book in the world—it is also the blackest one, in the sense of its densely printed pages. This Bible, however, is a white book: a typographic study of the representation of women in Scripture. Using a basil.js script, the text of the Old and New Testaments is searched for words and phrases that name or describe women, and these are set in black type. All other passages are erased by making them white, thus rendering the ratio of one text group to the other clearly visible. “The automated process reveals something through a sort of positive censorship—the meager yield of the feminine extract.” (Stiftung Buchkunst, jury statement, 2020)