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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p360 The Crooked Rib is Straightened

In order to gain a perspective on society and its norms, roles, and behavior, we use the medium of literary works. After all, what could be a better key to the past than the written word in poetry?

"Treat women with indulgence!

She was created from a crooked rib,

God could not make her quite straight.

If you try to bend her, she will break.”

Johann Wolfgang von Goethe.1

According to Goethe, the woman, also known as ‘the crooked rib’, can no longer be straightened, otherwise she will ‘break’. This statement implies that there is a natural falseness inherent in women as beings and that they can no longer be straightened. In many cultures, fragility and inferiority to the male sex are attributed to the female sex. We sharpen our focus on well-known poets who were only too happy to proclaim their view of a woman's beauty. The binary gender construct is created again and again according to historically and culturally modified rules and is by no means a natural given. Our social gender is a social construct and is subject to man-made ideas, expectations, and laws. However, gender diversity is increasingly recognized in today's society, and the binary gender system is seen as an outdated model. Despite all the reforms, society is still stuck with the dichotomous, heterogeneous gender system.

‘Beauty' is a myth and assumes the function of social control. Appearance has always been the staging ground for successful participation in society. It is time to redefine 'beauty’!

  1. Goethe, Johann Wolfgang von. West-Eastern Divan. Stuttgart: Cotta, 1819.