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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p126 Digital Mess

We consume digital content every day. Since we can take our smartphones with us everywhere, there seems to be no more boredom, no more quiet time. The short videos on social networks cause us to slide further and further down the digital slope and withdraw from reality. We are constantly bombarded with trivial content from strangers who want to maximize our screen time and their profits. Since TikTok, content has become increasingly fast-paced, further shortening our attention span. At the same time, we in Germany are facing a major political challenge. The shift to the right across Europe is attacking our democracy.

In light of these issues, the question arises: Are we collectively obscuring reality through social networks?

Frida Höft's project Digital mess highlights precisely this area of tension. TikTok videos from her personal browsing history run incessantly and mix with the current political articles from German newspapers above them. The videos can be distorted and fragmented to enhance the effect of Digital mess. In contrast to the rapid image sequences, the newspaper articles deliberately focus on the written form. It becomes almost impossible for readers to clearly grasp real issues and internalize them in a lasting way.

Perhaps we would rather let ourselves be drawn into Digital mess?