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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p102 Constructed Typefaces

Inspired by the artists Sol LeWitt and Vera Molnár, in this experiment, the Latin writing system was replaced by a different graphic system consisting of a combination of lines in a square. The square enables a rapport (a repeating pattern): the endpoints of the lines can meet and thus generate a typeface. In the system chosen by the student, she discovered 36 possible combinations of lines. However, as only 30 were needed for the font system, six possibilities had to be removed from the system.

When text is set in this font, a carpet of lines and shapes is created. Precisely because it is unreadable and unintelligible, only the graphic image is considered. We discover new shapes and characters—constructed typefaces are created. Whether centered, left, or right, large or small point sizes, repeated words, whole sentences, or long texts, new patterns and constructs, or complex shapes can be created playfully, and the surfaces and shapes created by the text invite us to fill them with color. They reveal another interesting aspect of constructed type. In the previously flat, two-dimensional view, the lines and planes open up perspective shapes and create spatial impressions. In a further processing step, the architectural structures can grow into three-dimensional skyscrapers.