Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p289 Probus A21.1.0

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Billions of germs surround us every day. We have developed a sophisticated biological defence system, the immune system, to keep us functioning. However, we are also surrounded by several digital germs that can lead to illness. We are currently experiencing an extreme radicalization of digital germs: Fake news, racism, sexism, cancel culture, ghosting, and more. Unfortunately, our digital immune system is not yet sufficiently adapted. Evolution takes time, much more time. So how can we intervene? Raise awareness through educational campaigns? None of this has been enough for a long time. Medical intervention against the evil of the internet and its digital-somatic consequences is essential. This is why the students are presenting ProbusA21.1.0: the first probiotic in the series of cures for digital diseases and for a strong digital immune system.