Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p142 Fake Your Vacation

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Scroll through the feed at 180 km/h

Everything is liked, everything is hyped

#Cenote and #Trolltunga in abundance

You want to go traveling?

Then check out the Instagramability!

You can only see the loneliness of places through the lens

Close your eyes and you're alone

A break from the crowds

On the hunt for the best snapshot

3 hours of queuing for 30,000 clicks

What does the world cost? It costs the world!

10 mountains of rubbish high & 15 traffic jams long, plastic floats in the water, and there are no more trees

Souvenir shops are a dime a dozen, but where's the nearest supermarket?

Hotels in abundance, but no affordable living space

Cruise ships are so practical, you can see everything in the world!

I'd better close my eyes.

In a 2018 survey, two-thirds of travelers aged 18-34 said that the ‘Instagramability’ of the destination was a decisive factor in their travel decision. In addition, 40% of men and 20% of women surveyed admitted that they would even go so far as to share fake holiday photos on social media. The negative effects of the hype (e.g., environmental pollution, dependence on tourism) are not visible on Instagram.