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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p311 Scripted Variations

Author

Jens Schnitzler

Course

Stil System Methoden 1.0

Supervision

Design Disciplines

[Typography] [Type Design]

Mediums

[Analog] [Poster]

Technologies

[basil.js]

Subjects

[Design Theory] [Data Visualization]

This poster series deals with generative visual systems and was designed for the exhibition Style, System, Methods. The poster consists of three levels, the elements of which are distributed within a grid under the influence of certain probabilities. The letters “S, S, M” are the initials of the exhibition title and are drawn using a basil.js script. They extend horizontally or vertically over areas of different sizes. Elements of each letter vary in their weight and how they are filled. If the shapes do not offer enough space, the texts are deliberately left incomplete. All random factors were taken into account to achieve the most interesting combination of the unexpected and the exciting, while still ensuring a cohesive series.