Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p422 Yesterday's Wisdom

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Yesterday’s Wisdom is an installation that aims to highlight the prevalence and influence of gender stereotypes and misogyny in our society. The installation consists of a webcam that captures the viewer’s image and converts it into ASCII art, which is then projected onto a wall. A collection of cross-stitch patterns with misogynistic messages is displayed above the ASCII code. Through the use of cross-stitch patterns, Yesterday’s Wisdom references an older, traditional art form that has been used to convey messages for centuries. However, by displaying these patterns alongside modern technology, the installation emphasizes the timelessness and enduring relevance of these messages. The project aims to raise awareness of the damaging effects of gender stereotypes and misogyny on our lives.