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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p136 Equal Right to Design

Design shows how things look and what is important. Not everyone can participate in design. People with disabilities are often excluded. In this project, pupils with learning difficulties design posters. The process can be seen on a website and as a booklet.

Design shapes our society by influencing which values, information, and norms are communicated. But those who design also have control over how things are perceived. Access to design work is unequally distributed, as marginalized groups, including people with disabilities, have less influence. Disability Studies formulates its claim to participation with the motto ‘Nothing about us—without us’. People with disabilities should not just be the subject of social processes, but active participants in them—including in graphic design.

In this bachelor's thesis, a participatory design process is carried out and documented with pupils with learning difficulties to open up access to design for them. Together, we design posters for a club event—a real design assignment in which all design decisions are in the hands of the students. In a supportive environment, we first work on basic design exercises before developing analogue poster designs. We then developed these works further digitally until the final posters were created. The entire joint design process is documented on a website and can be designed, printed out, and bound as a booklet using a web tool.