/

is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

Press F to search
Play the System / Projects /

p162 Handwriting As a Story

Where Phuong Dang grew up, learning to write was one of the earliest and highly regarded lessons. ‹Handwriting reflects character›—a proverb that every child must remember when practicing writing. This means that just by looking at someone’s handwriting, you can discern their personality. If the handwriting is neat and clean, then undoubtedly the writer is orderly and straightforward, and vice versa. This concise proverb is enough to reflect the Vietnamese way of life through writing.

In this collection, Phuong—someone who was born and raised in Vietnam—seeks the origins of the script she grew up with and still uses every day. The texts are compiled from various sources and may still be incomplete, for which she asks for your understanding.

Finally, she introduces a typeface font that she designed—no one is writing (English) / ‹Nét chữ nết người› (Vietnamese)—as a result distilled from the sources she provided above combined with experiences from her own life. The two stylistic sets of the typeface embody the daily struggles and thoughts within herself. Between the concept of «everything must be refined, standardized, and beautiful» (like how she was taught to write in Vietnam as a child) and the idea that «anything can be right, life is a culmination of trials and experiences» (like the process of ‹playing around› with her own portrait). She found herself in a space of combination in which she herself is like a mix, a mix of everything.