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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p164 Hauntology and Anemoia

Modern man approaches the world through expressive imprints that are buried but have never disappeared from his collective memory. The ‘Fatal Pattern’ is an examination of these expressive imprints. This thesis aims to make a thematic comparison between contemporary pop culture and Aby Warburg's collection of images, exposing these ‘Fatal Forms’ as the patriarchal ghosts that surround us. The focus of the thesis is Warburg's hauntology and mnemosyne process. Warburg saw in the images creative energies, the eternal expressions of human beings, human passion, and human destiny. The motifs are several prints that were transferred to the limestone with acetone and, through their rasterization, form the fatal print pattern of the moire.