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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p182 How Do You Think

Authors

Deborah Flierl Paul Eslage

Year

2020

Course

Move the System

Supervision

Design Disciplines

[Typography] [Motion Design]

Mediums

[Hybrid] [Moving Poster]

Technologies

[Adobe Aftereffects] [Adobe InDesign] [Adobe Illustrator] [Adobe Photoshop]

Subjects

[Society] [Feminism]

The kinetic poster series How do you think offers possible counterpositions towards heteronormativity in order to reflect and redefine one’s personal concept of freedom. Every day life is often marked by heteronormativity: Social clichés and stigmata, as well as holistic digital networking, limit our personal responsibility for independence and self-determination. Thus, we put the given social structures before ourselves. To set new impulses, we must rediscover the potential of our own freedom.