Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p189 Hyperpanoptical Times

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Hyperpanoptical Times is a text installation that thematizes the interface and its inherent dimensions of power. At the same time, it is the interface to the design and power-theory research that precedes it and to the insights and thoughts that are conveyed through it. The installation is not revealed to the viewers through the usual interaction with a graphic user interface, but by the viewers positioning themselves in the space and in relation to its individual manifestations. The installation aims to disrupt, to prompt reflection on the perception of and interaction with interfaces—which is now considered so natural—and to generate new insights from this. This is achieved both on a content level, with the viewers finding themselves confronted with questions, thought experiments, and theses, and on a design level, with the installation becoming an interface that represents its own constructedness.