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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p210 It's Complicated and Stressful

In his project, Jan Michaelsen explored capitalism.

One topic was the relationship between capitalism and democracy. These two systems are largely incompatible, as political equality only goes hand in hand with economic equality: who has the time and resources (money, energy) to educate themselves politically and set their own political goals and needs? In a capitalist society, these resources are also unevenly distributed.

Another point is the reconciliation of anti-capitalism and design. Mara Recklies sums it up in her essay On the Difficult Relationship Between Design and Capitalism: “Design gives capitalism that magical sparkle that doesn't look at all like misery, exploitation, and catastrophe.” 1 This statement reflects what the student has felt in recent years and what has prevented him from perceiving himself as a designer. Design largely follows capitalist logic, and even supposedly “anti-capitalist” alternatives, such as sustainable products or non-profit work, ultimately aim to sell or further exploit through low-paid labor.

In her essay, Recklies also speculates about possible ways out of capitalism, but admits that she does not know of any functioning ‘exit strategy’. Anti-capitalist work in a capitalist system is a major challenge. A revolution must take place in many small steps, and the first would be to work in a way that is critical of capitalism, even if one operates in a capitalist environment.

  1. Recklies, Mara. Über die schwierige Beziehung von Design und Kapitalismus. Frankfurt am Main: Form, 2023.