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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p215 Kiosk 3000

The Kiosk 3000 project is about locality in virtual space. Guided by the idea of how a digital kiosk might look and function in the future, the question arises whether a place of social encounter could be transferred to the Internet at all, since locality and neighborhood are decisive factors.

Although chance determines where a person is born and socialized, it is precisely this space that forms a fundamental order for one's life. Our own perspective is therefore always shaped by our surroundings. Space in the classical sense of a real place does not exist virtually, nor does locality. Everyone has access to the Internet, no matter where they are. Is it therefore desirable to recreate and maintain these categories? What possibilities open up when spatiality loses its meaning in the virtual world? Does the dissolution of space as a structuring element offer the possibility of reorganizing established hierarchies and perspectives?

In order to convey these thoughts, Website Kiosk 3000 collects images that the student herself has taken of her surroundings, cuts up, alienates, and reassembles. It is an attempt to visualize and simultaneously deconstruct one's own perspective.