/

is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

Press F to search
Play the System / Projects /

p222 Ludovicscript

The work of Ludovic Balland* inspired; he scripted 217 different posters for the world format. His system was analysed and translated into posters. (Each poster contains a sentence. This sentence is divided into words, and after each word, the surface is rotated by 45 degrees. Parallel to this, a black line is drawn to indicate the direction of reading. After each rotation, there is a triangle at the beginning and a square at the end.)

The student created a table with six headings (title, location, date, time, description, website)—a small database with parameters that are as meaningful as possible. A separate form was created for each heading, which always adapts to the length of the individual words. For example, there is the title 'Poster’, which has six letters. The number six is then multiplied by two so that the shape appears larger on the poster. If a field is not filled in, the shape will not appear on the poster. The poster designs were created in InDesign. This allowed ideas to be tried out and elements to be arranged quickly. This arrangement was then recreated using basil.js.

It was a great motivation for the student to know what the posters should look like in the end and ‘only’ needing to script them. The difficulty was to develop a system in which the designs could also ‘move’ and work with both a lot and a little text. The student always had to force herself not to create static, but instead flexible posters.

* This work was created in 2019, one year before Balland's professorship at the HGB Leipzig was cancelled due to allegations of abuse of power.