The work of Ludovic Balland* inspired; he scripted 217 different posters for the world format. His system was analysed and translated into posters. (Each poster contains a sentence. This sentence is divided into words, and after each word, the surface is rotated by 45 degrees. Parallel to this, a black line is drawn to indicate the direction of reading. After each rotation, there is a triangle at the beginning and a square at the end.)
The student created a table with six headings (title, location, date, time, description, website)—a small database with parameters that are as meaningful as possible. A separate form was created for each heading, which always adapts to the length of the individual words. For example, there is the title 'Poster’, which has six letters. The number six is then multiplied by two so that the shape appears larger on the poster. If a field is not filled in, the shape will not appear on the poster. The poster designs were created in InDesign. This allowed ideas to be tried out and elements to be arranged quickly. This arrangement was then recreated using basil.js.
It was a great motivation for the student to know what the posters should look like in the end and ‘only’ needing to script them. The difficulty was to develop a system in which the designs could also ‘move’ and work with both a lot and a little text. The student always had to force herself not to create static, but instead flexible posters.
* This work was created in 2019, one year before Balland's professorship at the HGB Leipzig was cancelled due to allegations of abuse of power.