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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p224 male/female/toaster

Authors

Celina Vervoort Jonas Lerch

Year

2022

Course

Annoying, Too Loud, Too Messy

Supervision

Design Disciplines

[Sound Design] [Time-related Media]

Mediums

[Installation] [Hybrid] [Video]

Technologies

[Adobe Photoshop] [Spark AR] [Adobe Aftereffects] [Adobe Premiere] [Ebsynth]

Subjects

[Feminism] [Glitch] [Media] [Politics]

m/f/t is a critical examination of linear television programs. The inspiration for this project is the question of why certain people are given a permanent platform on public television despite previous accusations made against them. Some of the people m/f/t deals with have already made conspicuous statements in the past; examples include jokes about knockout drops, stereotypical images of women, and sexual assault. Sexism in comedy is a problem, with satire and artistic freedom often used as arguments to justify and protect problematic statements.
The aim of the installation is not to address a specific issue, but rather to show viewers how dubious content is shown on linear television on a daily basis. The clips in the video installation contain recordings broadcast on linear television during the first week of January 2023.