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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p380 Thinking with Eyes

Alexander and Wilhelm von Humboldt achieved world fame as natural scientists and linguists. But they were not classic explorers. Curious observers of the other, collectors, surveyors, and transdisciplinary networkers, they travelled to understand the world and promote freedom of thought. Their aim was always to move, not to reach a destination.

In the exhibition catalog, the reader embarks on his or her own journey of discovery. As they read and browse through the catalogue, they immerse themselves in the world of Humboldt, discovering the exhibition objects through cut-outs in the pages of the book. Like looking through the peephole of a telescope, they focus on the details. When the page is turned, the whole picture is revealed. The content relationships between text and image can be experienced from all sides as the pages are turned, and remain clear as a metaphor for the movements throughout the book.