Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p256 Not Now! #2 Money

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In the current second issue, everything revolves around one thing: money. Do you know where money actually comes from? Do you know the secret of wealth? Or can you even imagine what Bochum’s kitsch millionaire Michael Leicher has to say about it? You’ll find the answers right here!

Unfortunately, we had to pass on our 24-carat gold cover. That’s because, with every issue, we seem to dive a little too deeply into the subject matter. Ironically, we were “pregnant” with our first issue on the theme of children for nine months. In the spirit of our new topic, we ran out of money just before going to print. Suddenly, the work of thirty contributors was on shaky ground.

Thankfully, with the support of our university, many dedicated helpers, and a publisher with angelic patience, we managed to finish just in time. What did we learn from this? First, that choosing the next theme wisely is essential. And second: when we finally hold the finished issue in our hands, another age-old question answers itself — yes, money can sometimes make you happy.  (Lisa Bucher, for the Nicht Jetzt! editorial team)