For a long time, the future was a word that sounded like a promise, like a secret. A universe of possibilities that can only needs to be reached. A bachelor's thesis about our generation as a post-futuristic one, in search of the aesthetics of the future and its defining moment. In her work, Melanie Schwarz analyzes how images and products of the future have become clichés and how the future itself has become kitsch. She analyzes the design patterns of futurism and questions their survival and validity in 2020, given the realities of life such as climate change and the post-growth economy. She contrasts the futurists' thirst for the future with her own generation's search for perspective, and assesses the tendency towards nostalgia in digital graphic design as a logical conclusion of our time. In the style of science fiction, she asks what would happen if publishing went virtual and creates a vision of the future of the dwindling print medium. In doing so, she creates new media realities, discovers unusual typographic spaces, and incorporates historical book printing techniques. In the end, everything will be better in the future, even the images and visions.