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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p262 Order and Adventure

“What is the point of legibility if there is no incentive to take note of a text in the first place?” In the late 1960s, tired of the uniformity of Swiss graphic design, graphic designer and typographer Wolfgang Weingart began experimenting with the interplay of photography and typography. He superimposed, condensed, scattered, cut up, and rearranged letters and forms, creating a design canon that diverged from the well-established Swiss style. The fourteen-part typographic poster series Order and Adventure is a tribute to Weingart’s experimental work. Information gathered during the design process in turn influenced the design of the posters, which were then screen-printed.